Welcome to Our Story
Discover the passion and creativity that fuels our journey from humble beginnings to global success.
Discover the passion and creativity that fuels our journey from humble beginnings to global success.
Nantong Joyful Fashion Co., Ltd. is a well-established garment trading and industrial enterprise based in Nantong, Jiangsu, China—a city renowned for its textile and garment industry. With its strategic location just 1.5 hours from Shanghai, the company leverages its proximity to China’s largest business center. The relocation of the head office to Haobang Building in 2021 marked a significant new chapter in its 20-year history.
Under the dynamic leadership of Mr. Frank Zhang, Joyful has steadily grown into a leader among foreign trade enterprises in Nantong. The company boasts a dedicated team of professional foreign trade talents and an independent fabric development department, ensuring seamless communication with international clients and the timely acquisition of the latest global fabric trends.
At the core of Joyful’s operations is an unwavering commitment to quality. The company’s skilled pattern-making, workmanship, and quality control departments work in unison to translate design visions into meticulously crafted garments. By consistently prioritizing high-quality products and dedicated service, Joyful sets the standard for excellence in both domestic and international markets.
Joyful’s operational backbone is reinforced by its modern production infrastructure. An independent sample center and state-of-the-art production lines ensure efficiency and timely delivery of samples and orders. With two self-owned garment factories—one in Nantong and another in Lian Yun Gang City—and partnerships with several sub-contractor factories, the company maintains rigorous quality control and smooth production flow from cutting to packing.
Building on its extensive experience in producing high-end garments for renowned foreign brands, Joyful embarked on creating its own label. In 2018, the company began developing the Special Staying women’s fashion brand—an initiative that blends classical Italian aesthetics with contemporary cultural aspirations. Officially launched in October 2020, the brand’s “fashionable, elegant” positioning has resonated with confident, sophisticated women.